From the 1958 Ebony Fashion Fair Around The Clock
to the 2000/2001 Fashion Sensation, converting
fashion show dollars into educational funds continues to be
the primary focus of Mrs. Eunice W. Johnson, producer
and director of the famed traveling fashion extravaganza.
Fashion Fair Facts
1956 Mrs. Jessie Covington Dent, New Orleans
teacher, renowned pianist and among the first fellowship
students to enter the Juilliard Musical Foundation, conferred
with John H. Johnson, publisher, chairman and CEO of Johnson
about the possibility of producing a mini-fashion show for
the Womens Auxiliary of Flint-Goodrich Hospital in
New Orleans. (*now deceased)
1958 Ten cities were selected by Mr. &
Mrs. Johnson to host the first Ebony Fashion Fair featuring
four female models and EBONY magazines home service
director, Freda DeKnight, as commentator.
Ticket prices ranged from $3.50 to $12.00 from 1958 through
1966 with more than 50% allocated for scholarships. Current
ticket prices are $20.00 to $75.00.
Vital Statistics Ebony Fashion Fair attracted
an attendance of 101,042 to its 72 shows in 1967. The show
was so popular in its first decade that more than $1,300,000
was raised for designated charities and scholarships. The
attendance increased from 129,242 in 1973 to 150,000 in
1974 with 81 cities participating.
In 1965 an attendance record was set in Chicago when a
standing room-only crowd of 5,006 persons netted $26,653.80
for charity. The demand for sponsorship of the show, national
and international, was so phenomenal that the show began
two seasons of travel in 1975 to accommodate the requests.
Current Statistics Ebony Fashion Fair has
enabled sororities, fraternities, NAACP, The College Fund/UNCF,
The Urban League and distinguished social and civic organizations
to raise $48 million since its inception. The show is sponsored
by 179 non-profit organizations with 20 additional cities
alternating because of the travel time frame. The total
annual attendance is 350,000.
Producer and Director
The awesome splendor of the onstage fashion production
is the result of the fastidious selection of more than 200
garments and accessories by Mrs. Johnson who, with her assistant,
Kenneth Owen, visit the leading fashion designers in America
and Europe to purchase the best for the best!
This Years Theme
The Changing Trends of Fashion will be brilliantly
displayed by 12 gorgeous female and 2 handsome male models
lighting up the stage with glamour, beauty and sparkling
The use of cameras and video equipment
are strictly prohibited during this performance.
Published by Johnson Publishing Company,
Inc., EBONY FASHION FAIR and FASHION FAIR are registered
trademarks of Johnson Publishing Company, Inc. Reproduction
in whole or part is prohibited without permission.
history | producer
| models | program
| designers | schedule
2001 by Johnson Publishing Company, Inc. 2001-2002
EBONY Fashion Fair